Online Content Marketing
We produce rich media to enhance online advertising campaigns, websites, electronic direct mail and company intranets. This includes animated flash banners, promotional microsites, online promotional videos and branded or sponsored content for native advertising.
Talk to us about integrating cost effective content production into your social media and online marketing plan, ensuring consistency of brand and quality, relevant content.
Case study: Biesse Oceania Social Media videos
When Biesse Oceania decide to leverage online video for promotion of their CNC technology and key industry expos they were exhibiting at, they chose Ronin Interactive to produce pre event videos that coincided with a a three stage EDM and trade press campaign, then keep their audience engaged throughout the event and afterwards. We also produced a series of client case studies for their international youtube channel which demonstrate the perfect match of Biesse technology with some of Australia’s best artisans in different commercial markets.
Case study: Dine With JB Blog redesign
When an international food blogger wanted step up the engagement of his audience with an overhaul of the site, we developed a series of topic header images and enhanced the overall look and feel of the WP based site. Knowing that the key to keeping any website or blog fresh is ease and familiarity of use so that content can be updated regularly, we spent time training the owner on using WordPress. Bon appetite
Case study: Astra Zeneca graduate recruitment Mobile Website.
Working with corporate comms guns LoulakiBlue, Ronin developed a compact but information packed website for AstraZeneca specifically targeting mobile users at numerous MBA graduate recruitment talks in the Asia Pacific region. Following AstraZeneca’s brand guidelines and the communication goals developed by LoulakiBlue, we designed both the website and pop up displays used at each location.
Video was was a key part of the project and with mobile users in mind, the bandwidth of each internally hosted clip was specifically encoded and tested for 2 separate data rates. So on this occasion, surprised audience members were asked to please turn ON their mobile phones to instantly learn more about the post graduate opportunities at AstraZeneca.